Naomi Osaka and Lebron James Launch New Media Company

Source: Reuters – June 22, 2022

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

Hana Kuma, which translates to “flower bear,” will produce stories that are “culturally specific but universal to all audiences” and already has multiple projects lined up, according to the Hollywood Reporter.


May 23, 2022; Paris, France; Naomi Osaka (JPN) reacts to a point during her match against Amanda Anisimova (USA) on day two of the French Open at Stade Roland-Garros.Mandatory Credit: Susan Mullane-USA TODAY Sports/File Photo

“What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me,” four-times Grand Slam champion Osaka, who has a Haitian father and Japanese mother, told the New York Times.

James and Maverick Carter’s The SpringHill Company will serve as financing, operations and producing partner for Hana Kuma, the paper said.

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