The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into the spotlight, hitting a range of emotional notes running from the somber to the silly.
The No. 1 most-watched ad on Super Bowl Sunday, according to YouTube: Amazon’s spot featuring Michael B. Jordan as the ideal corporeal form of Alexa. That was followed by Bruce Springsteen’s ode to America for Jeep, and Timothée Chalamet’s turn as the scion of Edward Scissorhands for Cadillac.
YouTube ranked the most-viewed Super Bowl LV commercials in the U.S. based on their total views on Sunday (Feb. 8) through 10 p.m. ET:
Amazon’s Super Bowl ad this year — the ecommerce giant’s sixth consecutive appearance in the NFL championship game — asked the question, “What would be the ideal body for Alexa?” The answer? Michael B. Jordan, star of “Black Panther” and “Creed.”
The 2-minute spot from Jeep features the usually commercial-shy rock icon Bruce Springsteen in an ode to unity, healing the divide, and common American ideals.
Cadillac pays homage to a classic Tim Burton movie in its “Edgar Scissorhands” spot, starring Timothée Chalamet as the undexterous son of Edward (whose mom was played by Winona Ryder) discovering the joys of hands-free cruise control.
The food-delivery division of Uber tapped the deep well of “Saturday Night Live” nostalgia by revisiting the basement public-access show Wayne’s World. Rapper Cardi B pops in to spice things up.
ViacomCBS’s spots promoting the upcoming launch of Paramount Plus streaming service perplexed many viewers — who were intrigued enough by the weird melange to check out this spot. SpongeBob, RuPaul and James Corden joined an all-star cast of heroes from Paramount’s streaming service Paramount Plus, as they scaled to the top of Paramount mountain, where a tuxedo-clad Patrick Stewart had convened them.
The second Disney Plus series to be set in the Marvel Cinematic Universe sees Anthony Mackie and Sebastian Stan reprising their big-screen roles as the Falcon and the Winter Solider.
Eddie Murphy and Arsenio Hall reunite in the sequel to 1988’s “Coming to America,” as now King Akeem Joffer of the fictional African nation of Zamunda travels to the United States to find his son.
Anheuser-Busch chose to skip its usual Budweiser brand presence among Super Bowl commercials this year, but it debuted its first-ever company ad for the big game. David Fincher, director of “Gone Girl” and “Fight Club,” produced the cinematic spot, which shows everyday people enjoying beers together in a poignant reminder of pre-pandemic life.
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