As if you needed more proof that copper is the hair colour of the moment, today Kendall Jenner unveiled a new shocking red dye job on the Prada runway in Milan. The 26-year-old model’s freshly dyed red lengths were worn in a sleek bouffant above a black plume-embellished coat and sheer grey slip skirt look. The change comes not long after Jenner sported a trompe l’oeil choppy, asymmetrical ginger bob as part of a coloyr-inflected minimalism spread in US Vogue’s March issue, perhaps a moment that helped spark her interest in becoming a real redhead.
It’s not the first time Jenner has traded in her natural glossy brunette for a transformative new shade — or catapulted it into the spotlight on the catwalk. A couple of years ago at Burberry’s spring 2020 show during London fashion week, she debuted a warm, bright blonde makeover characterised by a set of chunky, ’90s highlights that helped stoke TikTok’s viral fascination with the once polarising look.