Amongst other things, model Hailey Bieber has truly enviable skin – and she is officially sharing some of her beauty secrets with the world by setting up her own beauty brand.
Rumours of a Hailey Bieber beauty brand started circulating back in the summer, during an appearance on Demi Lovato’s podcast, 4D with Demi Lovato. Speaking to them about a new “business venture”, Hailey spoke about how her excitement for what’s to come.
“I’m going to step into the beauty world and I’m starting a company which has been really exciting,” she said. “We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it. I feel like for the first time ever I know this is where I’m supposed to be and this is what I’m supposed to be doing.”
Eagle-eyed fans also noticed that Hailey had trademarked the name ‘Rhode’ which is her middle name, and it covers a wide range of cosmetics including fragrances, body care, bath products, hair care, makeup, and skincare. And now, Hailey has officially confirmed the news.
Speaking on her YouTube channel, Hailey hosted a question-and-answer session with fans. It didn’t take long for someone to ask “WHEN ARE WE GETTING RHODE?”
Smiling, Hailey replied: “OK, I’m not going to be shady about it,” she replies. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited.”
No, we’re excited!